Urban fantasy as a subgenre is now over twenty years old, if you go by the first use of the phrase by Terri Windling. It's taken off though, to the point where I for one am growing heartily sick of vampires, slayers, weres, and, worst of all, badly done warped versions of fey. And don't get me started on the idiotic uses of Celtic myth—and the even more idiotic declamations regarding Celtic myth and "cultural authenticity."

This short video though has a lot to say about book marketing, cover displays, and poular culture.