How many of us pick a fantasy book to read by looking at the front cover? I know when I first look at a book, the cover is what draws my attention and is what makes me read the synopsis. Fantasy artwork is amazing and beautiful, often employing vibrant colors and mystical creatures.

The world of fantasy artwork is competitive and lucrative for those that have a talent of bringing the words of an author to life. Dragons, elves and more are used to create an interest in a book. As much as I like to see art as a pure platform, the truth is that a book cover is a form of marketing. The people that know how to use that end up making the most money.